The Isle of Media have released a new blockbuster video, designed to attract creative and digital businesses to the Isle of Man, the video will be showcased at a major international film and television festival next week.
Celebrity endorsement for our Island isn’t a new thing, the dulcet tones of local dweller John Rhys-Davies feature on the new ‘Extraordinary Story’ video produced by the team at VisitIsleofMan. And we all remember Gary Barlow confessing his love for the Isle of Man in the Summer months.
However, the team at the Isle of Media have taken it to the next level with this video.
As well as featuring some stunning shots of our beaut little Isle, the cast line up is simply exceptional.
DRUM ROLL PLEASE…
- Zac Efron (swoon)
- Renee Zellweger
- Ewan McGregor
- Kit Harrington (you know nothing, John Snow)
- The Incredible Hulk (why not?)
- Simon Pegg
- Ross from Friends
- Jude Law
- Jason Statham
- Ray Liotta
- Johnny Depp
- Emily Blunt
- Maggie Smith
- Patrick Swayzee (gone but never forgotten)
- David Tennant
- Mr. Bean
- Many, many, more
As much as we Manx like to act like laid-back Larry ’s, there’s something about hearing A-List celebs saying the ‘Isle of Man’ that gives us the giddy goosebumps (pretend all you like, we know you feel the same too).
We sat down with the film’s producer, local independent filmmaker, Nathan Russell-Raby, to find out more about the inspiration behind the trailer;
What gave you the inspiration for the video concept?
With its vast countryside and thatched villages, it’s understandable that the Isle of Man is not the first place you would think of as a national media hub. And yet we’ve produced 107 films with some of the world’s biggest movie stars, directors and producers; earning Oscar-nominations, BAFTA wins and commercial successes. The idea was to instill confidence in media investors that the island is reputable and very capable of competing in the international media market: and here’s the proof, compiled in this witty, punchy promo that will make you sit up and think “Wow – this place is super-legit. Why am I not doing business here already?”
If you’re going to grab and sustain someone’s attention for two minutes, you need more than famous faces and info-cards. An engaging narrative is the backbone to successful content – it just made sense to kill two birds with one stone and let the existing dialogue tell the story. Other media agencies have attempted similar ideas, but no one has ever pushed it as far as we have in terms of narrative; what we’ve done is pretty unique and stands out against all our competition.
How many films did you trawl through to find the relevant dialogue?
I narrowed it down to about 30, based on a selection criteria of household names, noteworthy brands, production value, or a money-centric plot; crime movies were a safe bet in that regard. As soon as there was a dialogue about business, investment, money, media or the Isle of Man, I dumped it in the timeline.
What is your favourite film produced on the Isle of Man?
It’s tough competition, particularly from the inception of CinemaNX onwards; I always admired their tenacity and willingness to push creative and commercial boundaries in ways which have since been borrowed by the wider industry who were clearly waiting for someone else to take the first leap.
It’s easy to take for granted just how groundbreaking Closer to the Edge was in 2011 – it set the benchmark for big-budget documentaries that has since become the norm. I think Belle is probably the finest Isle of Man Film production – every time I tried to grab a quick clip for the Promo, I got sucked into just watching the film again. That movie is goosebump-inducing.
The media hub already includes a business specialising in motorsport, archive content animation and facilities creating jobs on the Islands economy and under the new leadership of industry veteran, Michael Wilson, it is expected to grow dramatically in size and scale in the next year. The team are travelling to Cannes (get them) next week to drum up interest in the Island at the major annual global television festival and the promo launched today is part of the marketing campaign for that event.